A single line.
A world of music.
The clean design and graphics communicate the brand intuitively, expressing KY’s values and meaning. The Korean initials “ㄱ” and “ㅇ” connect in a single line that can also be read as a musical note. Gradient changes and overlapping forms create the CI’s visual effect.
Using Korean initials gives the identity a dual meaning: it is easily read in Korea and perceived as a symbol overseas. Moving away from the old KY identity’s rigid, standardized form, its organic, free-flowing shape reflects the active and evolving identity of KY’s platform content.
Bright, lively colors express youthful energy and a distinctive sense of enjoyment. The overlapping light also represents KY’s brighter future.
English translation of the Korean source · Read the Korean original ↗